Flora by Gucci

Another great atmospheric advert, this time by music video director Chris Cunningham for Gucci perfume, Flora.
Again it seems as though the model is hypnotised by the fragrance giving her magical powers or the abitlity to conjure up the fragrance from the field of flowers she is standing in. The music is also extremely atmospheric and really adds to mystical, dream world qualities of the advert.
I can see how film and the power of movement and music have the ablitiy to transport you to another world and escape reality. It really helps focus all your senses on the concept as you can almost imagine yourself smelling the fragrance and it taking over you as it does to the model in the advert.